Glossary Commerce & data
Terms you
encounter
in our work.
An honest wordlist around Pimcore, Magento, Hyvä, Shopify and performance. No jargon for jargon's sake, but the explanation we give clients every day.
- API Application Programming Interface
- Documented way systems exchange data and actions. Good APIs are the basis of clean integrations.
- Baseline Technical inventory
- Snapshot of the current state of a platform: performance, security, code quality and risks. Starting point of a takeover or improvement project.
- Canonical URL Preferred URL for duplicate content
- Tag that tells search engines which version of a page is the original. Prevents duplicate content from splitting your ranking.
- CDN Content Delivery Network
- Network of servers worldwide that serves static files closer to your visitor. Faster and more resilient to peaks.
- CLS Cumulative Layout Shift
- How much a page visually shifts while loading. Lower is better; target under 0.1.
- Core Web Vitals Google performance signals
- Three metrics (LCP, INP, CLS) Google uses to assess user experience. Directly affect SEO and conversion.
- CSRF Cross-Site Request Forgery
- Attack where a rogue site submits a form on your site. The CSRF token in every form prevents this.
- DAM Digital Asset Management
- A place where you store images, videos, PDFs and other media, including metadata, rights and variants. A DAM ensures the right version of a file is used in the right place.
- ERP Enterprise Resource Planning
- Business system for purchasing, sales, finance, inventory and logistics. Almost always connected to your PIM and/or webshop.
- Headless commerce Frontend-backend separation
- Architecture where the frontend is decoupled from the commerce backend, so you can iterate on the storefront faster.
- Hyvä Magento frontend theme
- A lightweight frontend for Magento, built on Alpine.js and Tailwind. Replaces the heavy Luma stack and delivers much better Core Web Vitals.
- Hyvä Checkout Checkout component for Hyvä
- Fast, conversion-oriented checkout for Magento 2, also on Alpine.js. Part of the Hyvä Checkout licence.
- Hyvä UI Component library for Hyvä
- A set of Alpine.js components you use as building blocks for your storefront. Think galleries, forms and navigation.
- INP Interaction to Next Paint
- How quickly a page responds to a click or tap. Replaces FID. Target under 200 ms.
- LCP Largest Contentful Paint
- The time it takes to render the largest visible element on a page. Target under 2.5 seconds.
- Luma Magento default theme
- The older Magento theme based on Knockout.js and RequireJS. Functional but heavy and slow. Often the starting point of a Hyvä migration.
- Magento 2 Open source e-commerce platform
- A mature, scalable e-commerce platform for complex B2B and B2C stores. With Hyvä as a frontend it remains fast and modern in 2025.
- PIM Product Information Management
- A system where you centrally manage all product data: titles, descriptions, attributes, media, prices and relations. Other systems (webshop, marketplace, ERP) read from that single source, so you never update the same thing in multiple places.
- 301-redirect Permanent redirect
- HTTP status that permanently replaces an old URL with a new one. Crucial during migrations to retain SEO value.
- Shopify SaaS e-commerce platform
- Hosted commerce platform where you quickly set up, manage and grow a webshop. For many D2C brands the easiest path.
- Shopify Plus Enterprise tier of Shopify
- B2B features, higher checkout conversion, extra tiers, dedicated support and higher API limits. For fast-growing brands with B2B.
- Structured data Machine-readable page description
- JSON-LD or microdata that helps search engines understand your page (FAQ, Article, Product, Organization).
- TCO Total Cost of Ownership
- Total costs over the lifetime of a platform: build, maintenance, licences, training, outages and replacement.
- UTM Urchin Tracking Module
- Parameters (utm_source, utm_medium, utm_campaign) that let you see in analytics which campaign drove which visit.
- Webhook HTTP callback between systems
- Way for system A to send a message to system B as soon as something happens. We use a webhook to receive leads directly in Slack.
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